|
 Learn how to add value to the new product
development process with revenue assurance disciplines and insights!
Make revenue assurance an important part of new
product development at your company!
This class provides the student with a
comprehensive review of the many different ways that revenue
assurance teams around the world are adding value to their companies
new product development process through the integration of sound
revenue risk management and clear, well integrated revenue
management techniques into their processes.
Learn how to
approach, sell, implement and successfully add value to this, the
most critical of the telco operational domains.
Duration:
1 day
Who Should Attend?
 | Revenue Assurance
managers and analysts interesting in assisting in
the new product development process |
| Network engineers
and I/T personnel interested in learning how to
supplement the new product development process with
RA perspectives and tools |
Overview:
One
of the biggest keys to the success of a telecommunications company
is the ability to quickly integrate new technologies into their
infrastructure, and then create new services, partnerships and
business models to make them successful. Because of this, the
development of new products and services is a process that is often
managed with speed as the main objective. Unfortunately, as the
speed of deployment increases, there is often a concomitant increase
in the risk to revenues as well.
While the inclusion of revenue assurance
expertise is critical to profitable and successful new product
development, it requires a special perspective and a special set of
tools to participate in the process and add value without slowing
things down. In this class, we cover the fundamentals of how new
product development is managed in the telecom industry, what the key
revenue risk issues are, and how to integrate your RA into the
product development process.
Key Concepts include:
Understanding the Product Development process
|
Telecoms product development , issues and
concepts |
|
Product development benchmarks and statistics
|
|
Keys to successful new product development
|
The role of RA as part of the new product
development team
Learn about the key
ingredients to success in the development of new products.
Develop an
appreciation for the entire new product development lifecycle
including:
|
Conceptualization |
|
Technical
Feasibility |
|
Initial product
and service design |
|
Technical
integration and systems architecture |
|
The development
of alternative pricing / market models |
|
The development
of alternative service level / pricing models |
|
Negotiation for
terms, conditions and risk assessment for partnerships
|
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Analysis of the
"rights of exchange" and the concept of "equivalent value
exchange" when negotiating partnership programs
|
|
Assuring the
partnership and related accounting |
|
Participation
in the price modeling process |
|
Participation
in business model development |
|
Participation
in the architecture design process |
|
Participation
in the partnership settlement process |
Key disciplines associated with RA participation.
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Product success assurance
 |
Product market assurance techniques
|
|
Market and product research methodology
|
|
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Revenue stream assurance
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Pricing models – how to make them, how to
use them |
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Bundling dynamics and bundling models
|
|
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New Product Risk Assessment Techniques
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End to end new product risk audits
|
|
Understanding and
Development Price Models and the Price Modeling Process
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Getting market
size estimates |
|
Development a
market penetration model |
|
Getting
price/feature/function data |
|
Developing a
price penetration model |
|
Turning your
model into a revenue forecast |
|
Documenting
your assumptions, tradeoffs |
|
Quantifying the
revenue risk |
Understanding and
Participation in Business Model Development
|
Understanding
the major categories of product / service business model
development and the risk profiles associated with each
|
Interconnect models |
|
Shared
Revenue |
|
Portal /
Pipe |
|
Foreign
Agent |
|
Trusted
Agent |
|
Roaming
|
|
Understanding and
Participation in Product / Service Architectures
|
Understanding
the major categories of product / service business model and
their relationship to the business model |
|
Major service
architecture models
|
WAP
Architectures |
|
SMS
|
|
MMS
|
|
GPRS
|
|
UMTS
|
|
Prepaid
|
|
Pass-through |
|
Gateway /
Server |
|
Portal
|
|
Integrating RA into the product development
process
|
Becoming part
of the product development team |
|
The "rules" of
product development |
Making RA value surpass the costs
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