More and more revenue assurance teams are being asked to get involved in issues of churn management. Churn represents one of the biggest risks to the companies hard earned revenue streams, and is often the least understood in terms of the actual financial impacts. Duration: 3 days Overview: The course covers two aspects of churn and churn management. First – it reviews the current ‘state of the art’ when it comes to understanding  and working to combat churn.. Second – it covers core concepts and application of the revenue assurance disciplines to the problem. The first part of the class covers a broad range of topics and best practices, offering organizations some fresh perspectives, a shared vision, and a common vocabulary for dealing with issues of management, strategy and tactical execution when it comes to the issues of churn management.   Topics covered include: Introduction to churn management Review of the many different definitions of churn, and the different ways to measuring, assessing and addressing it CRM “postures” and the different ways telcos create churn with mistakes made in marketing, product development, pricing, and customer misappraisal Keys to developing and using churn prediction models Different ways to detect, monitor and address churn Customer loyalty management profiling Getting your entire organization to understand and participate in an ROI-based loyalty posture How to organize your churn management activities and teams for optimum efficiency and impact (Churn Management Mission, Scope And Staffing) Churn Management functions and techniques (Valuation, Root Cause Analysis, Measurement, Scoring, Prediction, Program Targeting, Program Design, Program Execution, Program Delivery) Financial and strategic implications of churn management (Churn Management Return on Investment) Strategic churn tracking (Churn Risk Mapping Methodology) Strategic prioritization of churn management activities (Risk-Based Churn Management Posture) A systems perspective on churn management (The Churn Management Architecture) The critical future role of churn management in 3G, Triple Play, WiMAX and other new business model roll-outs How to position your churn management organization for leadership in the future of telco management In addition to these management level churn management topics, we also include an extensive and detailed set of training classes focused specifically on understanding each of the links in the churn management chain, the different best practices in churn detection, and the standard churn detection and prevention tools, procedures and reports for each area. This includes training in industry best practices-based churn detection, prevention, reporting, and the development of high-impact, low cost campaigns that integrate and leverage the efforts of: Sales Call Center Marketing Product Development Pricing The depth of exploration into the topics can also be tailored to the experience level of the students. Our classes can address any experience level, from the novice with no exposure to the discipline up to the person who needs an overall understanding of churn management. We can also integrate specific operational systems or specific software capabilities into the training when appropriate. After developing this understanding of the problem space and related issues, the course then delves into the application of Forensics, Corrections and the establishment of operational monitoring and controls to stay on top of churn risk exposure and to give management confidence that an appropriate amount of time and energy is being invested in that particular aspect of the business.   click here for Upcoming Events