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Revenue Engineering is the Art and Science involved in harnessing the power of
marketing, getting control of new technologies, and bringing these together in
the design of commercialized products that are saleable, marketable and
profitable.
Successful Telecoms have been quietly applying Revenue Engineering principles
for years, sometimes without fully understanding how or why.
Whether they realized it or not, the reason these companies had such
successful/reliable revenue streams and product launches was because they were
able to take Revenue Management principles and knowledge, applying them to other
departments like billing, network, interconnect etc.
This class is about injecting a new perspective into the strategic planning DNA
of the telco organization. You will hear about how a fundamental shift in
perspective can create a huge shift in market advantage, based on innovative new
revenue-based approaches.
Revenue Engineering Helps Executives, Managers and Professionals:
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 Squeeze untapped profits from
existing service lines/assets,
generate hidden profit margins, out-distance the competition
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Add to the top line of the Telco using existing skills and
knowledge to accelerate New Product Development, Marketing, and the Assurance of
Margins, Markets and New Technologies
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Apply advanced Revenue Management skills, tools and approaches
used by innovative telcos to gain competitive advantage
In the final analysis, Revenue Engineering is about gaining competitive
advantage in cost and market attractiveness by understanding and leveraging core
strengths. Most teams already have the elements required for success, and simply
need a clear vision on how to make this a reality, do it consistently, and by
doing so, out-distance the competition
Get
the tools you need to re-invent what you do and how you do it, by
learning to use the management of revenue and fraud risk as a tool
for increasing success and minimizing costs.
Learn about principles like:
- Invisible Margin Development
- Tele-Economics
- Using Billing/Payment Models as Strategic Weapons
- Harvesting Methods for Claiming Embedded Revenue
- Risk Mitigation and Revenue Optimization
- The Value Creation Process
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